My Profile/Renew
Prev MonthPrev Month Next MonthNext Month
Walnut Creek (WC1) August 2020
Walnut Creek (WC1)
1333 N California Blvd
Walnut Creek, CA 94596
USA
Thursday, August 13, 2020, 7:30 AM - 9:00 AM PDT
Category: Monthly Meeting

Group: Walnut Creek (WC1)

Join Zoom Meeting at 7:30 am

https://us02web.zoom.us/j/88247005458

Meeting ID: 882 4700 5458
One tap mobile
+16699009128,,88247005458# US (San Jose)
+12532158782,,88247005458# US (Tacoma)

Dial by your location
+1 669 900 9128 US (San Jose)
+1 253 215 8782 US (Tacoma)
+1 346 248 7799 US (Houston)
+1 301 715 8592 US (Germantown)
+1 312 626 6799 US (Chicago)
+1 646 558 8656 US (New York)
Meeting ID: 882 4700 5458
Find your local number: https://us02web.zoom.us/u/kbjQxf1VDQ

Speaker:  Glenn Perkins has 25 years of executive experience – general management, P and L accountability, team development, engineering management, business development, and program management – at Airspeak, Westinghouse, and Northrop Grumman leading teams of up to 1500 employees. He currently helps Business Owners, CEOs and Leadership Teams of middle-market companies experience personal and organizational growth through CLARITY, INSIGHT, AND ACCOUNTABILITY using Executive Coaching, the Entrepreneurial Operating System (EOS™), and Executive Peer Groups.

TopicThe Marketing Strategy - 3 Uniques

Workshop provides entrepreneurs with a proven framework to establish the elements of a marketing strategy (not tactics) resulting in messaging focus and discipline which is then the basis for subsequent marketing tactics. The session will cover:

- framework for a marketing strategy (why)

- target market plus (demographic, geographic, psychographic, behavioral)

- three uniques that form a differentiating group

- your visual proven process

- reducing buyer risk (pledge or guarantee) 

Please click here to RSVP if you are a CouncilONE member or have attended a CouncilONE meeting as a guest in the past year.

Click here if you are not a member and would like to attend this meeting.